Silk caftans, straw hats, rattan clutches, pearl and turquoise jewellery. It smells like roses, gardenia and hibiscus. This is AERIN and her world – interesting women gathered around a wonderful cause.

Esther and Joseph Lauder’s granddaughter, known as the founders of the renowned beauty giant Estée Lauder Companies, is committed to the company’s style and image around the world. www.aerin.com, however, is her personal project, a territory that carries her elegant signature, a land for the connoisseurs of a good lifestyle.

Aerin Lauder’s mission here is far from just sharing her own sensation of beauty with the world. As a person who values ​​highly talented and enterprising women, she turns her platform into a place where she meets us with different inspirational personalities and projects. Presenting artists, artists and designers from around the world, whose stories she tells at www.theworldofaerin.aerin.com.

Aerin herself is a really interesting person. Inheriting the refined DNA of her family, she creates her own line of cosmetics, perfumes, fashion, accessories and furniture, which is called AERIN.

In her site, she presents themed selections of clothes, accessories, scents and interior items. A true guide to good taste. We see her preparing a party around the pool or arranging the table for various occasions to meet her interesting guests, while she just lets us carry what we like from the beautiful features in our own world.

In every detail of this platform dedicated to beauty, fashion, interior, travel and leisure, there is the elegant presence of Aerin Lauder herself. In the form of a personal story, she offers trends in lifestyle, interesting products, brands, names, rituals and beauty tips. She talks about fashion, but with a focus on new and less popular names from the world of fashion design. In her travel section, she tells of beautiful destinations and places she recommends personally, sharing the best hotels, restaurants, cafes, shops, galleries and hotspots in the city she’s talking about.

Her stories are sincere, emotional and very inspiring.

Aerin has made a club where all women who create, seek or just appreciate the beautiful things in life, are invited to meet and exchange their ideas and creative energy. From such meetings, as we know, real meaningful things and very exciting stories are born …